Today at a glance:
Just as your customers follow a path, your business navigates through strengths, weaknesses, opportunities, and threats.
SWOT Analysis is a framework that unveils your competitive position and guides you toward making informed decisions for success.
A SWOT analysis pulls information from internal sources (strengths or weaknesses of the specific company) as well as external forces that may have uncontrollable impacts on decisions (opportunities and threats).
A Framework:
Imagine having a detailed mapping of the ins and outs of your business's competitive landscape. A map that shines a spotlight on your strengths, weaknesses, opportunities, and threats.
That's the SWOT analysis!
A SWOT analysis pulls information from internal sources (strengths or weaknesses of the specific company) as well as external forces that may have uncontrollable impacts on decisions (opportunities and threats).
So let’s get into each of them:
🔍 Strengths: Your Hidden Powers
These are the areas where you shine the brightest and stand out from the crowd.
Whether it's an unbreakable brand, a dedicated customer base, cutting-edge tech, or a robust financial foundation, your strengths are the fuel that propels you forward.
💔 Weaknesses: Navigating Challenges
Every journey has its hurdles, and weaknesses are the ones you need to overcome.
It could be a lackluster brand presence, high turnover, mounting debt, supply chain gaps, or a need for capital injection.
The key lies in addressing these hurdles and transforming them into stepping stones.
🌟 Opportunities: Seize the Moment
They're external factors that can give you a competitive edge. Picture them as open doors to new possibilities.
For instance, if regulations shift favorably, you can expand into new markets, boosting sales and market share.
⚡️ Threats: Navigating Stormy Seas
They are the external factors that can put your progress at risk. It's like anticipating a downpour and carrying an umbrella.
It could be rising costs, heightened competition, labor shortages, or market fluctuations.
By acknowledging these threats, you're better prepared to navigate the choppy waters.
Just as the customer journey paints a picture of value and connection, the SWOT analysis paints a picture of your business's strategic landscape.
It's your compass in the ever-changing world of business!
An Automation Idea:
⚙ Imagine an automation that turns data from surveys or feedback forms into brilliant SWOT analysis reports.
Yes, you heard that right!
⚡️ Trigger
Gather data from surveys, feedback, and news
↓ AI Analysis
Send the compilation of this data to ChatGPT and use AI to generate a SWOT Analysis
↓ Diagramming
Send the result to Miro or any other digital whiteboard to use it in your next strategy meeting
Do you want me to build this for you?
I am a Business Automation consultant spending most of my time with my trusted squad: ChatGPT, Notion, Make, Zapier, Airtable, Slack & Google Suite.
I have just a few slots available for an automation project this month!
Feel free to visit my webpage or just drop me a reply to this email if you want me to build this automation workflow for you.
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