Content OS by Justin Welsh: An automated system to create content faster.

If you have important knowledge to share with the world but struggle to craft your message, this system is for you.

Today at a glance:

-The Creator Funnel increase your chances to convert your audience into customers with each step:

↓ Get discovered. ex: Twitter & LinkedIn

↓ Build trust. ex: weekly newsletters

↓ Build relationship. ex: community

↓ Monetize. ex: online courses

-The Content OS is focused on building a content system to produce quality content, faster:

↓ Curate. Capture high-performance content from Twitter and LinkedIn.

↓ Templatize. Transform that content into generic templates. Create your database.

↓ Create. Leverage your templates to create 10-15 content ideas every single day.

↓ Distribute. Use automation platforms to 10x your distribution and growth.

A Framework

I recently took the most practical and “straight-to-the-point” course I´ve ever had. And I loved it. It was the Content OS by Justin Welsh.

The Content OS is a video course, roughly 55 minutes long that make it more likely to get consistent and predictable results in any social media platform.

If you have important knowledge to share with the world but struggle to craft your message, the system developed by Justin Welsh is for you.

So, let´s get into it!

1st Step: Develop a Creator Funnel

Following a Creator Funnel increase your chances to convert your audience into customers with each step:

1. Get Discovered. If nobody finds your thoughts or ideas, none of the other parts of the funnel matter. Do this:

   1. Create valuable content where people are already consuming (Twitter, LinkedIn, FB, YouTube, etc)

   2. 4 types of content that build an audience:

      1. This person teaches me (Dickie Bush)

      2. This person entertains me (JK Molina)

      3. This person makes me think (Justin Welsh)

      4. This person understands me (Amanda M. Goetz).

2. Build Trust. Move your audience from “this person is familiar” to “this person is someone I trust (Expertise)”. You can use tools like:

   1. Newsletter

   2. How-To Guides

   3. Any long-form content in your field of choice

   4. Build-in public. Share it openly. Ask people for their feedback. Create more based on what they like and want from you.

3. Deepen Relationship. Remember that early on, it's all about building relationships.

   1. If people DM you asking about your content, write back.

   2. If you get comments on things you write, take time to respond.

   3. Connect and collaborate with other thought leaders

4. Monetize. Once you have some good engagement, remember to stop renting and start owning. You can deliver:

   • Paid Newsletter

   • A course

   • Coaching calls

   • Digital Products

   And offer it directly through your community. No algorithm or open rates to deal with. Just a captive audience.

2nd step: Use the Content Operating System

1. The Content OS is focused on building a content system to produce quality content, faster

1. Curate. Capture high-performance content from Twitter and LinkedIn.

   • Use this tool: Twemex and Save To Notion are extensions that will capture any content and get it into a Notion database.

2. Templatize. Transform that content into generic templates. Create your database.

   • Use this tool: Use the same database at Notion to transform the curated content into generic templates for your future-self.

3. Create. Leverage your templates to create 5-10 content ideas every single day.

   • Use this tool: Pin/select the templates that represent your voice better.

     It is also convenient to list your preferred topics so you can fill the templates easier using a “Favorite Topics” list.

4. Distribute. Use automation platforms to 10x your distribution and growth.

   • Use this tool: If you want to create content quickly and easily, you need automation. Publishing tools as Taplio (For Linkedin) and Tweet Hunter (For Twitter) will make this more efficient.

An Automation Idea:

↓ Trigger. Bookmark high-performance content from Twitter. This action will automatically send everything into a Notion database

↓ Templatize. The system will use ChatGPT to transform each content piece into a generic template. Your high-performance content database will grow bigger and bigger by just saving your favorite Tweets!

↓ Create. Manually select your favorite tweets or templates in Notion. This will automatically send them into ChatGPT to generate 10-15 content pieces from any template.

↓ Distribute. Use scheduling platforms such as Buffer to automatically distribute your content and grow!

Now this is an Automated Content Operating System!

Do you want me to build this for you?

I am a Business Automation consultant spending most of my time with my trusted squad: ChatGPT, Notion, Make, Zapier, Airtable, Slack & Google Suite.
Together we can achieve almost anything - I haven't found many problems we cannot solve... you name it.

Feel free to drop me a reply to this email if:

• You want me to build this automation workflow for you

• You would like to explore how I can help you to simplify your business workflows with any other AI automation idea

• You are an automation expert yourself, and want to collaborate!

• You just want to talk about anything and everything in the no-code & automation world!